Even if you have the biggest and most beautiful office, if people cannot find your business, nobody can do business with you. Advertisement and marketing have gone beyond conventional ways like hard-copy flyers, posters and handbills. Internet has taken over marketing and advertisement, people now find all what they need on the internet, they do their business and transact freely online.
We all should come into the awareness that these people started so small just like what most of us are having right now, but the direction they channeled their strength to when it comes to marketing is what makes them standout.
Records show that we have almost the same number of people in the world as online users, so if anyone wants to excel in your business, follow this article till the end.
The online tools are listed below:
1. Website
Over time, the internet is a place that houses virtually all the physical activities in the world. Relating internet to the physical activities, the same way you have your physical office and get your customers/clients come to patronize you is your business is the same way you need to give your business a space online but one most advantage of having website is that you can do your business across the globe without an in-person visit.
Website contains the same thing your physical office contains such as
- Address
Website has a unique domain name that directs or points online visitors to your products or services.
- Service page or Online store
- Online Customer care / Live chat
- Payment gateways
- About us page ( mission, vision and core values)
And lots more
People are now turning into learning how to design a website so they can design and manage it for their company but the fear of write codes has been a very big barrier.
Here is a good news, you can now learn how to design a website even without writing a code. You can quickly join an online class with tech-hub consult via your whatsapp and learn how to design and manage your website in just 4days for just five thousand naira. Reach Tech-Hub on 0 8 0 3 1 9 2 5 3 4 7
Its is also a good idea to hand over the project to any programmer if you don’t have the luxury of time to learn how to do it yourself. Tech-hub Consult can also do that for you. Click
2. Email marketing
Email marketing is considered as one of the most effective communication tool, it is an integral part of e-commerce nowadays and includes many different ways of company's presentation, such as e-mail marketing, content marketing, social media, affiliate marketing and so on.
Email marketing has an eye tracking technology used to analyze the gaze of Internet users at mailbox and also you can trace delivery rate, open rate and click through rate.
There are plenty email marketing platforms to choose from but my recommendation goes to MAILCHIMP.
This has an email marketing technology that is used by more than 80% of B2B and B2C companies.
With more than 12 million customers, they have claimed its spot as one of the top email marketing providers in the world. While there are alternatives, this tool remains one of the best, for many reasons:
- Free plan : unlike other email marketing platforms, you can quickly signup and choose the free plans that can enable you to:
- 2000 contacts.
- 12000 emails per month
- Creation of landing page: in case you don’t have a website or you quickly want to send your audience to get a brief information quickly, this platform can also allow you to create a landing page where the information will be displayed and your audience will be fed with information that you want them to get.
The limitation to this is that there is no unique domain name e.g www.yourbusinessname.com, you will be assigned a link that will direct people to the landing page and it can not be used in lieu of website for commercial purpose since it does have a limited information.
- Signup forms: in a situation where you don’t have a list of audience, this platform gives you an avenue for you to create a signup form to help you build an audience list so you can be able to send campaign or newsletter to. One good thing about this is that you can always embed it on your website or social media account.
- Tech-hub Consult can handle your email marketing with their verified email address database of decision makers in different industries. 0 8 0 3 1 9 5 3 4 7
3. Blogging:
you can also blog about your business with the cheapest and easiest platform – Blogger.com.
Google has made it easy for people to have a space online without having to spend much money in building a big website.
- You don’t need a unique domain name to get started, you don’t need a hosting plan, it is already hosted already on google.
- It is easy to set up.
- One more good thing about this is that you can even get paid by google if you have good content and good traffic.
Many people are making good money on this blogger.com.
You can join the online class to learn how set up your own blog in 10minutes.
Drop a message or call : 0 8 0 3 1 9 2 5 3 4 7
4. Social media marketing:
Social media is now like our physical streets. The same way you see people hawk, put posters and banners is the same way online users flood online with their different adverts.
Undoubtedly, social media plays a big part in the success of any company. It does not matter the size of your business or industry, social media is simply the street that enables online users to visualize your services and products.
Your business needs to have a life on the internet, so being a business owner or a digital marketer, all you need to do it create pages or separate accounts for your business so people can see what you have to offer. You don’t need to mix up your personal social media account with your business, they are different entities.
5. Buffer.com:
This is another tool that helps you to post to all your social media accounts at a time without having to open to any of your social media accounts and pages.
Since its not always good to bore your audience by posting too much things at a time, buffer about this platform is that it can allow you to schedule your posts.
6. Whatspp Number
its always a good thing to have a separate contact number for your business. A time will come, your business will grow to have thousands of followers, clients, customers that will always want to reach out to you, and if you you do not have a separate contact number, you will end up messing up your business.
This contact number is given to a dedicated digital marketer or your online customer customer care in a situation whereby you link your contact number to your website or social media.
If you have any question you would want to ask the writer of this article - Tech-hub Consult,
kindly drop a message or call: 0 8 0 3 1 9 2 5 3 4 7
Drop other tools you know about digital marketing in the comment box so others can benefit too.
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